RunPerfect is based on the belief that we are fully transparent and based in science. We share what we have discovered and how we incorporate that in our products.
Below you find some articles outlining our vision on using technology, specifically Artificial Intelligence, in an in-store retail environment and how to best advice your customers on selecting the best suited running shoe for their ambitions.
Everybody talks about AI. But what is Artificial Intelligence (AI)? Artificial Intelligence (AI) refers to the ability of machines and computer systems to perform tasks that typically require human intelligence. These tasks include decision-making, problem-solving, language understanding, image recognition, and more. AI can analyze large amounts of data, identify patterns, and make predictions, allowing for faster and more accurate results than traditional methods.
Artificial Intelligence (AI) is revolutionizing the sports and footwear industry by enabling highly personalized customer experiences. In the case of running shoes, AI can analyze a wide range of individual factors—such as running style and the intended use of the shoes—allowing sports stores to offer tailored solutions which are simple to understand and use by its sales staff. This customization leads to greater customer satisfaction, improved performance, and even injury prevention for runners. Even the 16-year old Saturday sales help will be able to exceed the expectations of the customer – increase sales in a simple and efficient way.
When it comes down to using AI in footwear recommendations, we can see that AI tools are transforming how athletes and casual runners select shoes. A major advancement is the use of motion analysis to assess an individual’s gait (walking/running style) and posture. This allows the creation of personalized recommendations for footwear, improving performance and reducing the risk of injury.
